Privacy Policy

Who we are

Embrace Differences is an independent clothing brand based in Dundee, Scotland. For privacy questions, contact info@embracedifferences.co.uk.

Information we collect

We may collect your name, contact details, delivery and billing information, order details, messages and customer feedback you send us, Wall of Difference submissions, and basic technical information needed to operate and secure the website.

Customer feedback remains private unless you give separate optional permission to publish it. If permission is given, the feedback may be used on our website, Embrace Differences social-media accounts and other Embrace Differences promotional materials using your chosen credit. Nothing is published automatically, and publication permission can be withdrawn at any time by emailing info@embracedifferences.co.uk.

Payment card details are handled by our chosen payment provider and are not stored by this website.

How we use your information

We use personal information to process and deliver orders, provide customer support, manage returns, respond to enquiries, prevent fraud and misuse, meet legal and accounting obligations, and review Wall of Difference submissions.

Our lawful reasons

We process information where it is necessary to fulfil a contract with you, comply with a legal obligation, pursue legitimate business interests such as site security and customer service, or where you have given consent.

Sharing information

We may share only the information needed with service providers that support payments, website hosting, email, delivery, printing or fulfilment, professional advisers, and public authorities where legally required. We do not sell personal information.

How long we keep it

Order and transaction records are normally kept for the period required by tax, accounting and consumer law. Enquiries are retained only as long as reasonably needed. Unapproved Wall submissions may be deleted after review; approved submissions may remain until removed by us or at the contributor’s request where reasonably possible.

Your rights

Depending on the circumstances, you may ask to access, correct, delete, restrict or object to the use of your personal information, or ask for a portable copy. You may withdraw consent at any time. You can also complain to the Information Commissioner’s Office.

Cookies and external services

The site may use essential cookies or similar technology required for security, forms, checkout and basic operation. Google Analytics is optional and is only activated if you choose “Accept analytics” in our cookie controls. If you reject analytics, Google Analytics is not loaded. You can change your choice at any time using the “Cookie settings” button on the website. Links to social media and payment services are governed by those providers’ own privacy notices.

Children

Our products and community message may appeal to young people, but online purchases must be made by an adult or with the involvement of a parent or guardian. Please do not submit private or sensitive information to the Wall of Difference.

Changes

We may update this notice when the website, suppliers or legal requirements change. The latest version will always appear on this page.